Thursday, June 2, 2011

Hands of (HOW WE VIEW) the World

This is a response to a post Dani made called: Uniquely American.
In Dani's blog post she showed AT&Ts ad campaign, where hands were painted to represent the different countries of the world. While Dani focused on what America's hands might look like, I am goin to choose a different approach of analysing the hands. I think how AT&T chose to define the other countries is very interesting as well. While the photos are not necessarily the most historical or monumental building or image that country would choose, they are representations of how America views those other countries. 
For example Japan and China: 



While there are many images that Japan or China might choose to represent their country (either through traditional buildings, and economic or technological advances), AT&T chose to represent Japan and China as how many american's view these countries, through a sort of distant and mystical tradition sense. This representation of Japan or China is not uncommon, it is very much seeing these countries through the lens of the disney movie Mulan, without regard for any current culture.


How do Americans commonly view other countries? In what ways does this campaign represent how American's percieve other countries? Is this a positive perception?

1 comment:

  1. Anna, this post has potential, but what are the implications of these mystical associations the U.S. has with East Asian countries? How does America see/advertize itself? These considerations would make the post much stronger.

    ReplyDelete