Monday, April 11, 2011

"The Greatest Movie Ever Sold"

Today I saw the movie trailer for a new film coming out called The Greatest Movie Ever Sold.  It is a documentary film by the director of Super Size me that focuses completely on product placement.  A concept we have been talking a lot about in class, product placement is the advertisement of products in a media source usually devoid of advertisements.  It is most commonly used in television shows, movies and music videos.  The film The Greatest Movie Ever Sold takes a head on approach to product placement.  It is a movie that documents the logistics of product placement, but is 100% funded by the products themselves.

The part that stood out to me the most was at 1:42 in the trailer when the man he was interviewing says that people deserved to be warned about the products that were being advertised.  And immediately in the film pop-ups start forming about which brands were being displayed.   And I was shocked to see that I was completely unaware of what I was being shown as advertisement.  Although the things listed were not directly being drawn notice to in the original shot, we were still being exposed to the products.
Do you agree with the man who said that we deserve to be notified when we are exposed to product placement?  Or, does product placement lose its affect when people are told of its presence?

3 comments:

  1. I definitely don't think product placement loses it's effect if we are told about it because as long as we are seeing the label in some form, it's being ingrained in our heads subconciously. As for whether or not we should be warned, I'm not sure. How would a company be responsible for notifying us when their product is being placed somewhere? And would it be the companies themselves notifying us or some sort of tv administration? I feel like the only way for a consumer to be notified is for them to be educated about the matter which this movie seems to be trying to do. Maybe we could convince Mr. Bolos and Mr. O' Connor to have a class excursion to see this movie!

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  2. Hey Anna! This post is really interesting. I can completely relate with you when you said that you weren't even aware that these products were being displayed or advertised to you. I think in our society we are just exposed to so much advertising, that we honestly don't notice it anymore. When you think about it when you're driving down the highway all you are doing is being exposed, but that never crosses my mind. This makes me wonder how we would be warned when being exposed. I feel as though there is just so much out there that it would be impossible.

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  3. Anna-
    I think that both Alex and Kristen have good points. Product placement is pretty annoying, but it's not exclusive to just media. Whenever you walk down the street, open a magazine, or drive in your car you're being exposed to a certain amount of advertising, and turning on your TV is really no different. When Americans watch TV or movies they should be expect to be subject to some kind of advertising.

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